A couple of years back, we started our company with one goal - how do we make the job of making decisions as easy as apple pie. And by decisions we did not just mean those that are related to revenues or growth. But even ones like where to work, what job would one be great at, what should one be learning or how could someone improve their performance.
So, whether it is through teaching or consulting or research what we do and really love doing is finding ways for people and organizations to make better, smarter decisions everyday.
When a group of people get together to achieve something, as individuals what they really want is to have a great career! As simple as that, but really quite complex to define.
So, we realized that while as a company we had a pretty clear cut well defined goal, we needed to have the same kind of clarity for ourselves and our careers.
You could call it a set of affirmations or career non negotiables which evolved over a period of time. So, what were they?
So, as an analytics company we needed to have that one metric that we would use to ensure - everyday - that we were right there on top of Maslow's hierarchy!
We went right to the source and as a homage to the pioneer himself, we zeroed in on Maslowed!
So, each day we mop up all those affirmations we made to ourselves into just one simple question:
“Are we feeling Maslowed today?”
So, a while back we began to wonder how many others out there were feeling Maslowed. And we figured a lot - but maybe not as many as they should be! What that led to was Maslowed!
Since then, we have built algorithms that:
- can tell someone what they could be great at.
- companies can use to find the right type of talent that works for them.
- put the spotlight on the person - not where they studied, or what they scored or how long they have worked. But who they are.
And, we haven’t stopped here. We work everyday on refining our algorithms. We delve into those little intricate details that define a great career. We look at how we can give someone a push in the right direction.