ABOUT

We are an analytics or as some people call us a decision sciences company.

 

WHO WE ARE

A couple of years back, we started our company with one goal - how do we make the job of making decisions as easy as apple pie. And by decisions we did not just mean those that are related to revenues or growth. But even ones like where to work, what job would one be great at, what should one be learning or how could someone improve their performance.

So, whether it is through teaching or consulting or research what we do and really love doing is finding ways for people and organizations to make better, smarter decisions everyday.

 
 

 

SO, HOW DID MASLOWED FIT INTO THIS

When a group of people get together to achieve something, as individuals what they really want is to have a great career! As simple as that, but really quite complex to define.

So, we realized that while as a company we had a pretty clear cut well defined goal, we needed to have the same kind of clarity for ourselves and our careers.

 

SO, WHAT DID WE COME UP WITH

You could call it a set of affirmations or career non negotiables which evolved over a period of time. So, what were they?

We did not want our jobs to feel like, well a job
We wanted to be recognized as being more than the
sum of the usual suspects, like where we studied,
what we scored, what we did in the past
We wanted to do work that we were meant to be doing - not force fitting ourselves into a role
We wanted work to not just be a means to pay the bills or say "I have a job!"
We wanted to look forward to each day with energy, excitement and vigour
We wanted to feel the spark everyday, and the day we didn't we would just stop - period

SO, HOW DO WE MAKE SURE OF THIS

So, as an analytics company we needed to have that one metric that we would use to ensure - everyday - that we were right there on top of Maslow's hierarchy!

We went right to the source and as a homage to the pioneer himself, we zeroed in on Maslowed!

So, each day we mop up all those affirmations we made to ourselves into just one simple question:

“Are we feeling Maslowed today?”

 

MASLOWED BECAME SORT OF LIKE A LOGICAL NEXT STEP

So, a while back we began to wonder how many others out there were feeling Maslowed. And we figured a lot - but maybe not as many as they should be! What that led to was Maslowed!

Since then, we have built algorithms that:

- can tell someone what they could be great at.

- companies can use to find the right type of talent that works for them.

- put the spotlight on the person - not where they studied, or what they scored or how long they have worked. But who they are.

And, we haven’t stopped here. We work everyday on refining our algorithms. We delve into those little intricate details that define a great career. We look at how we can give someone a push in the right direction.

 

And yes, we still ask ourselves everyday - Are we feeling Maslowed today?